Think customer experience
Storing information for your customers is only the first step. What really matters now is how you use this information to improve the actual customer experience. Technology can help you do that if your organization is ready to embrace the change.
Engage your customer
Customer engagement is the new mantra! It's time to shift your focus from being a dogmatic institution to being a customer-centric company. Innovation is needed not only in new ways of healing people, but also in the way of doing business.