Consistent customer touchpoints
Customers interact with your brand through many touch points - from site and mobile app to store and customer service people. Managing all those micro interactions effectively and consistently is what will make or break your brand.
Create a 360 client profile
Previous orders history, social media profiles, current site interactions - it all builds up the client profile. The more detailed the profile - the better you understand user behavior and the more accurately you can recommend relevant products or content.