Unified user journey
When planning a trip to a dream destination, the device used for the booking is the last thing your customer would want to bother about. Offer them seamless switch of touch points and ways of interactions. Make them think about the experience, not the technology.
Personalization and relevant recommendations are the key to success in the travel industry. Understand your customer and offer only what really matters for them. That's how you build a valuable relationship, that will be the foundation for your conversions.